AI Insights · Timothy · October 2025
Top 5 Word Puzzle Games on Android in the UK: Q3 2025
Explore the performance trends of the top word puzzle games on Android in the UK during Q3 2025, highlighting downloads, revenue, and active users.
In the third quarter of 2025, the word puzzle game genre on Android in the United Kingdom showcased intriguing trends in downloads, revenue, and active users. Here's a closer look at the top performers based on Sensor Tower's data.
Word Search Explorer from PlaySimple Games saw varied performance throughout Q3. Weekly downloads began at about 26.9K, experiencing a general decline before rebounding to 19.6K by the end of September. Revenue fluctuated with a peak of $609 in early August, concluding the quarter at approximately $581. Active users increased from 110K to a peak of 200.6K mid-quarter, finishing at 152.3K.
Crossword Master - Word Puzzle by Easybrain displayed steady growth. Weekly downloads rose from 7K to 10.9K, while revenue saw a modest increase, ending the quarter around $407. Active users showed consistent growth, starting at 69.6K and peaking at 79.6K in early September.
Connect Word: Association Game from Hitapps Games experienced a decline in weekly downloads from 9.9K to 2.3K. Revenue followed a similar downward trend, dropping to minimal values by the quarter's end. Active users also decreased significantly, ending at 21.8K.
NYT Games: Wordle & Crossword by The New York Times Company reported a steady revenue increase, peaking at $33.8K in early September. Downloads remained relatively stable, hovering around 4K to 6K. Active users consistently stayed over 400K, indicating a strong user base.
Finally, Zen Word® - Relax Puzzle Game from Oakever Games showed consistent revenue, averaging around $5.8K. Downloads increased from 3.7K to 5.3K, with active users peaking at 135.8K mid-quarter before declining to 93.4K.
For more insights into app performance, visit Sensor Tower's platform.